Safety Warning Issued Over Dangerous Fake Labubu Dolls
Police and Trading Standards are warning residents about the sale of counterfeit Labubu dolls following a spike in reports from concerned buyers across Hampshire and the Isle of Wight.
The warning, issued today by the Hampshire & Isle of Wight Constabulary’s Fraud Safeguarding Team, comes after Portsmouth Trading Standards took action against sellers distributing fake versions of the popular collectible toy.
Authorities are urging the public to be cautious when purchasing Labubu dolls, particularly online or from unofficial sources, as counterfeit toys may not meet UK safety standards and could pose health risks to children.
“Fake toys can be dangerous,” the statement warns. “They are often made from unsafe materials and don’t undergo the required safety testing.”
How to Spot a Fake Labubu Doll:
Portsmouth Trading Standards has issued the following guidance to help consumers identify genuine products:
• Look for a foot stamp: Authentic Labubu dolls feature a Pop Mart logo on the right foot.
• Check the packaging: It should be in good condition and display a UK supplier’s address.
• Inspect build quality: Watch for poor stitching or loose parts.
• Safety markings: Ensure the doll has a CE or UKCA mark.
• Scan the QR code: It should link to a legitimate website.
• Beware of low prices: If the doll is significantly cheaper than expected, it may be counterfeit.
What to Do if You Spot or Buy a Fake
If you suspect a store or website is selling fake Labubu dolls, you are encouraged to contact Trading Standards via the Citizens Advice consumer helpline at 0808 223 1122 or online at citizensadvice.org.uk.
If you’ve fallen victim to fraud:
• Contact the Victim Care Hub for confidential support at 0808 178 1641 or visit hampshireiowvictimcare.co.uk.
• Report the fraud to Action Fraud at 0300 123 2040 or online at actionfraud.police.uk.
• To remain anonymous, contact Crimestoppers at 0800 555 111 or visit crimestoppers-uk.org.
In emergencies—such as if a crime is in progress or evidence may be destroyed—dial 999 immediately.
Residents are urged to share this warning with friends, neighbours, and family members to help prevent further victims.